The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age

David Furlonger · Christophe Uzureau

Oct 2019 · Gildan Media · Narrated by Jonathan Todd Ross

About this audiobook

Blockchain is transforming business. What's your strategy? Forward-thinking organizations such as the Australian Stock Exchange, Equinor, the City of Austin, and dozens of others are exploring how blockchain can transform the way they create and seek value. Whether to streamline multi-party processes, create and trade new assets, or leverage artificial intelligence and the Internet of Things, blockchain enables entirely new business opportunities. This is just the start. As blockchain is more widely adopted, it has the potential to radically reinvent the way companies and societies operate, as radical a paradigm shift as happened with the launch of the internet. The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau-both of Gartner, the world-renowned research and advisory company-will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

About the author

David Furlonger is a Vice President and Gartner Research Fellow based in North America. Before joining Gartner, Mr. Furlonger worked in multiple business areas of the banking and investment services industry, and in the chemical and precious metals manufacturing industry.

Christophe Uzureau is a Vice President at Gartner based in APAC. Mr. Uzureau works primarily with CEOs, Chief Digital Officers, and senior business leaders. His research focuses on how blockchain and tokenization enable new assets, products, and services to generate business and consumer value.

Jonathan Todd Ross has narrated over 120 audiobooks across a wide variety of genres. An Audie Award winner, he is also the recipient of numerous YALSA and AudioFile Earphones Awards. Jonathan loves narrating all genres, bringing the author's words to audio-life.