All In Startup: Launching a New Idea When Everything Is on the Line

Diana Kander

Oct 2021 · Gildan Media · Narrated by Lauren Fortgang

About this audiobook

A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The business plan curriculum taught in most M.B.A. programs is on the verge of extinction. A new scientific method of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school.

About the author

Diana Kander was educated at Georgetown University. She was an attorney who left a successful practice to launch her first company. She is an entrepreneur and a Senior Fellow at the Ewing Marion Kauffman Foundation, a non-profit dedicated to entrepreneurship and education. Her first book, All in Startup: Launching a New Idea When Everything Is on the Line, was published in 2014.