Digital Customer Success: Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth

Nick Mehta · Kellie Capote

juuli 2024 · Gildan Media · Loeb: Teri Schnaubelt

Teave selle audioraamatu kohta

Automate your customer success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager. The authors provide a detailed "How-To" guide to Digital customer success that explains how you can meet the needs of your customers, investors, and team members. You'll explore the basics of the authors' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you'll find: explanations of the ideal organizational structures to enable digital customer success management; case studies and examples from real companies blazing new trails in customer success; and critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient.

Teave autori kohta

Nick Mehta is CEO of Gainsight, a leading customer success company, and the bestselling coauthor of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

Kellie Capote is the Chief Customer Officer at Gainsight. She leads the post-sales organization that includes customer success managers, support, professional services, and customer success operations. She has contributed to publications including Forbes, TechCrunch, CMSWire, and others.

Teri Schnaubelt is a Chicago-based stage, on-camera, and voice actor as well as oil painter and photographer. She has voiced over 100 books for New York Times and USA Today bestselling authors, in addition to helping independent authors get their stories heard.