Doing What Matters: How to Get Results That Make a Difference - The Revolutionary Old-Fashioned Approach

James M. Kilts · John F. Manfredi · Robert L. Lorber

сеп 2007. · Penguin Random House Audio · Чита L.J. Ganser

О овој аудио-књизи

There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters–the action plan for identifying and tackling what’s important and ignoring the rest–is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.

Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results.

О аутору

James M. Kilts, a founding partner of the private equity firm Centerview Partners, previously was chairman and CEO of the Gillette Company and prior to that CEO of Nabisco and Kraft. He has been a visiting lecturer and executive-in-residence at the University of Chicago, where he established the James M. Kilts Center for Marketing at the Graduate School of Business.

John Manfredi, managing partner of Manloy Associates, formerly was senior vice president of investor relations and corporate affairs at the Gillette Company and prior to that executive vice president at Nabisco.

Robert L. Lorber is president and CEO of the Lorber Kamai Consulting Group and associate professor at the University of California at Davis.