The Power Of Outcomes

Eddie Yoon · Christopher Lochhead · Katrina Kirsch

Category Pirates · AI-narrated by

About this audiobook

The Power of Outcomes dives into the transformative power of focusing on outcomes over efforts. It shows how this shift can significantly elevate your professional value and impact by showing that true success and recognition in business come not from simply working hard but from strategically creating and leveraging outcomes that deliver exponential value. Through real-life examples and actionable insights, you’ll learn how to identify, generate, and communicate your unique outcomes to achieve a legendary status in your career.

About the author

Eddie Yoon has written more on category strategy for Harvard Business Review than any other person. His growth strategy consulting has helped clients unlock over 10 billion dollars of incremental, margin-accretive revenue growth. He is also a partner in Greyspace an incubator and investment firm in the new health economy. Prior to that, Eddie was a senior partner at The Cambridge Group.

Christopher Lockhead is a top .5% author, newsletter creator and podcaster who is best known as a godfather of category design. He teaches entrepreneurs, creators and marketers to design and dominate new market categories. He has advised over 50 venture-backed startups and has been a three-time Silicon Valley public company Chief Marketing Officer.

Katrina Kirsch is an editor and a writer and has collaborated with companies such as HubSpot, Digital Press, Third Love, M1, Photographers Without Borders. She spent her entire career diving into words and has brought over 573 articles, 18 mini books, and multiple books to life. She's also the founder of Edit-preneur, a digital editing agency for self-publishing business leaders.

Category Pirates is the authority on category creation and category design. Our mission is to create 100,000 category designers through our books, mini-books on Substack and our digital courses and communities on Mighty Networks. Every month, our writing band publishes mini books of 3000 to 8000 words for the radically different who want to see, design, and dominate categories of consequence. Every new mini book goes directly to your inbox. Free subscribers receive previews of every mini book and occasional free content. Paying subscribers get access to every mini book and occasional paid only content. You can subscribe to [e-mail].