Ending Checkbox Diversity: Rewriting the Story of Performative Allyship in Corporate America

Dannie Lynn Fountain

oct. 2022 · Berrett-Koehler Audio · Lu par Donna Schiele

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DEI isn't just a box to check.

As a triple minority who passes for a straight white woman in corporate America, Dannie Lynn Fountain has seen too many companies pretend to care about diversity, equity, and inclusion (DEI) only for its public relations outcomes. In Ending Checkbox Diversity, Fountain explores how the current structure of corporate DEI lends itself to the continued oppression of marginalized identities. She examines the narrow objectives and metrics that allow for shallow or no improvement and how shifting diversity responsibility to employee resource groups enables companies to disclaim responsibility for making meaningful progress. She looks at the impact of Zennials and Gen Zers, the most diverse generations ever, and breaks down precisely why some notable examples of poor DEI initiatives failed (and what should have been done differently). And she builds a road map for what real DEI looks like and how to avoid the performative allyship trope.

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Dannie Lynn Fountain is a staffer at Google by day and a DEI and employee engagement strategist for private clients and corporations by night. She is also a seasoned corporate speaker and a regular guest contributor who has been quoted and interviewed by the New York Times, Forbes, Bustle, Business Insider, Cosmopolitan, the Everygirl, Girlboss, and others. She was named to the 2020 OBO list of 100 Most Innovative Entrepreneurs and awarded the Albion College Young Alumni Award.