Finance for Normal People: How Investors and Markets Behave, Reprint Edition

Meir Statman

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Finance for Normal People teaches behavioral finance to people like you and me-normal people, neither rational nor irrational. We are consumers, savers, investors, and managers-corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility, and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want. These lessons of behavioral finance draw on what we know about us-normal people-including our wants, cognition, and emotions. And they draw on the roles of these factors in saving and spending, portfolio construction, returns we can expect from our investments, and whether we can hope to beat the market.

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Meir Statman is the Glenn Klimek Professor of Finance at the Leavey School of Business, Santa Clara University. His research on behavioral finance has been published in the Journal of Finance, Financial Analysts Journal, Journal of Portfolio Management, and many other publications.

Actor David Stifel entered the audiobook narration field in 2011, when he launched a long-term podcast of serializations of the works of Edgar Rice Burroughs. Today he is a multi-award-winning narrator with more than 125 titles to his credit.