Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek · David Mead · Peter Docker

2017년 9월 · Penguin Random House Audio · 내레이터: Simon Sinek 및 Stephen Shedletzky

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Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.

Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.
 
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. 
 
As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:
 
* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?
 
Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. 
 
Thank you for joining us as we work together to build a world in which more people start with WHY.
 
Inspire on!
-- Simon

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SIMON SINEK is an optimist, teacher, writer, and worldwide public speaker. His first three books - Start With Why, Leaders Eat Last, and Together is Better - have been national and international bestsellers. His first TED talk, based on Start With Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

PETER DOCKER is a former senior Royal Air Force pilot turned leadership consultant and executive coach.

DAVID MEAD has presented to over 80 organizations in a wide variety of industries and co-hosts the Start With Why podcast.