Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever

Mark Siebert

stu 2018. · Gildan Media · Pripovijeda Al Kessel

O ovoj audioknjizi

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: - Evaluate your existing businesses for franchisability - Identify the advantages and disadvantages of franchising - Develop a business plan for growth on steroids - Evaluate legal risk, obtain necessary documents, and protect intellectual property - Create marketing plans, build lead generation, and branding for a new franchise - Cultivate the franchisee-franchisor relationship

O autoru

Mark Siebert is the founder of iFranchise Group, a franchise consulting organization, and is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over thirty Fortune 2000 companies and over 500 start-up franchisors.

Al Kessel is a full-time narrator and voice actor currently living in Arizona, where he works from his professional home recording studio.