From Big Data to Big Profits: Success with Data and Analytics

· Gildan Media · ナレーション: Asa Siegel
オーディオブック
13時間1分
完全版
利用可能
1時間22分の無料サンプルを追加すると、いつでもオフラインでも聴くことができます。 
追加

このオーディオブックについて

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics.

著者について

Russell Walker is clinical associate professor at the Kellogg School of Management, Northwestern University. He founded and teaches the popular Analytical Consulting Lab, which brings Kellogg MBAs together with real-world projects in analytics and the use of Big Data. He is also the author of Winning with Risk Management.

Asa Siegel is a classically trained actor with extensive professional stage experience. He is also a highly skilled voice actor across the spectrum, with work including audiobooks, narration, video games, animated television series, promos and trailers, and national television and radio commercials.

このオーディオブックを評価

ご感想をお聞かせください。

ご利用方法

スマートフォンとタブレット
AndroidiPad / iPhone 用の Google Play ブックス アプリをインストールしてください。このアプリがアカウントと自動的に同期するため、どこでもオンラインやオフラインで読むことができます。
ノートパソコンとデスクトップ パソコン
パソコンのウェブブラウザを使用して Google Play で購入した書籍を読むことができます。