Future Ready: The Four Pathways to Capturing Digital Value

Stephanie L. Woerner · Peter Weill · Ina M. Sebastian

jaan 2023 · Gildan Media · Loeb: Christina Delaine

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It seems like almost every company you can think of has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language-a playbook-to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies, the book provides a powerful framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers.

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Stephanie L. Woerner is director and a research scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is coauthor, with Peter Weill, of What's Your Digital Business Model?

Peter Weill is a senior research scientist and chairman of CISR. His writing and research have appeared in Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal. His books include IT Savvy, Enterprise Architecture as Strategy, and IT Governance.

Ina M. Sebastian is a research scientist at CISR. Her writing and research have appeared in MIT Sloan Management Review and MIS Quarterly Executive.

Christina Delaine is a SOVAS Voice Arts Award and multiple AudioFile Earphones Award-winning narrator who has recorded over 100 audiobooks. She is also an Audie Award nominee. An accomplished stage and voice actor, Delaine has appeared on stages across the country and has voiced scores of commercials and video games.