Green Swans: The Coming Boom In Regenerative Capitalism

John Elkington

apr 2021 · Tantor Media Inc · Səsləndirən: Keith Sellon-Wright

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Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington-dubbed the "Godfather of Sustainability"-explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb's "Black Swans" are problems that take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially toward breakthrough. The success-and survival-of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington's first-hand experience in some of the world's best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest "Ugly Ducklings" of today's world may turn into tomorrow's world-saving Green Swans. This book is a must-listen for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.

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John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or coauthored twenty books, including the million-selling Green Consumer Guide series.

Keith Sellon-Wright is a seasoned professional with a career in Hollywood spanning over thirty years. He has worked with some of Hollywood's seminal directors, including Christopher Guest and Spike Lee. His television credits include Wings, Frasier, Seinfeld, The West Wing, NCIS, Mad Men, and Parks and Recreation.

Paul Polman is cofounder and chair of Imagine, a social venture accelerating business leadership to achieve UN global goals for sustainable development.