Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday

2019년 2월 · Gildan Media · 내레이터: Ryan Holiday

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A primer on the future of PR, marketing, and advertising-now revised and updated with new case studies Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

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Ryan Holiday is the bestselling author of The Obstacle Is the Way, Ego Is the Enemy, and other books about marketing, culture, and the human condition. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.