Growth Hacking For Dummies

Anuj Adhiya

Juni 2020 · Tantor Media Inc · Vorgelesen von Steve Menasche

Über dieses Hörbuch

Hack your business growth the scientific way Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs. ● Soup to nuts: get a full overview of the growth hacking process and tools ● Appliance of science: how to build and implement concept-testing models ● Coming together: pick up best practices for building a cross-disciplinary team ● Follow the data: find out what your customers really want

Autoren-Profil

Anuj Adhiya learned growth hacking as a community moderator and then director of engagement and Analytics at GrowthHackers. He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He's currently the VP of Growth at Jamber.

Steve Menasche is a conservatory-trained actor, musician, and martial artist who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has completed over 250 audiobooks and has been featured in national radio and television campaigns.