HBR's 10 Must Reads on Innovation

Harvard Business Review · Peter F. Drucker · Clayton M. Christensen · Vijay Govindarajan

нов 2022. · Gildan Media · Чита Susan Larkin и Bryan Brendle

O ovoj audio-knjizi

To innovate profitably, you need more than just creativity. Do you have what it takes? If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing; innovate through the front lines-not just from the top; adapt innovations from the developing world to wealthier markets; tweak new ventures along the way using discovery-driven planning; tailor your efforts to meet customers' most pressing needs; and avoid classic pitfalls such as stifling innovation with rigid processes.

O autoru

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content, Harvard Business Review provides professionals with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Peter F. Drucker (1909-2005) was considered the top management thinker of his time. He authored over twenty-five books, with his first, The End of Economic Man, published in 1939. His ideas have had an enormous impact on shaping the modern corporation.

Clayton M. Christensen was the Kim B. Clark Professor of Business Administration at Harvard Business School. He authored eight critically acclaimed books, including the bestsellers How Will You Measure Your Life? and The Innovator's Dilemma. He cofounded Innosight, Rose Park Advisors, and the Clayton Christensen Institute.

Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. His books include Reverse Innovation and The Three-Box Solution.