Enneco-Gotzon
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This book provides a comprehensive guide to setting up and running own businesses. It surprised me the variety of topics it deals with [obviously not in depth, since it is a book, not an encyclopedia]. Step by step, it covers everything I can think of: business plans, funding, staff management, branding, online presence, expansion, and much more. It is sensible, both in economical areas as in human fields. Thus, for example, on the one hand, it continually mentions the importance of being competitive, but, on the other hand, warns against nonsensical decisions that can damage oneself. It is clear, jargon-free, easy to understand, even to someone that, like me, is learning English.