Influencer: Building Your Personal Brand in the Age of Social Media
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If you’ve ever scrolled through your Instagram feed and thought, “I wear clothes, eat avocado toast, and like sunsets—why can’t someone pay me to live my best life?” this book is for you ...
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle ...
As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to
build an audience and keep them engaged,package your brand and pitch your favorite companies, and monetize your influence and figure out how much to charge,plus tips on
landing an agent,getting on the radar of your favorite sites, andpraising a brand without alienating their competitors.Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
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Brittany Hennessy, the first-ever cirector of influencer strategy and talent partnerships at Hearst Magazines Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titles in campaigns for the world’s top fashion, beauty, and life-style brands. In February 2017, she took her expertise in influencer marketing to the next level and co-founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today’s digital creators. In 2007, after graduating from Rutgers University with a degree in journalism, she created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Eventually, she became an expert in influencer marketing and is now sharing her insights with aspiring influencers so they may find their passion and monetize it. You can visit her website at BrittanyHennessy.com.
