Irresistible: How Cuteness Wired our Brains and Conquered the World

Joshua Paul Dale

2024-02 · Bolinda · Skaito Humphrey Bower

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Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters? Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty. Irresistible delves into the surprisingly ancient origins of Japan's kawaii culture, and uncovers the cross-cultural pollination of the globalised world. If adorable things really do rewire our brains, it can help answer some of the biggest questions we have about our evolutionary history and the mysterious origins of animal domestication.

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Humphrey Bower is a gifted and versatile actor. Since obtaining a BA (Hons) in English Language and Literature at Oxford University, he has worked extensively in theatre, television and audiobook narration. Humphrey won the prestigious Audie Award (US) for his performance of The Family Frying Pan by Bryce Courtenay, and was shortlisted for an Audie Award for his performances of Gould's Book of Fish by Richard Flanagan and Brother Fish by Bryce Courtenay. Humphrey's sensitive and intelligent readings are highly regarded and he is well-known for his capacity to perform a variety of accents.