How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
About this audiobook
With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
How to Protect (or Destroy) Your Reputation Online will show you how to:
Remove negative content from search results,React and respond to an online attack,Understand and manage online reviews, andUse marketing strategies to both improve your online reputation and bolster your bottom line.How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John P. David also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
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About the author
John P. David has counseled businesses and executives on strategic communications and marketing issues for twenty-five years—everything from simple publicity campaigns to extracting a business from the clutches of a multimillion-dollar Ponzi scheme. David has developed a specialty in helping clients face online attacks and frequently writes about communications and strategy for his award-winning blog. His insights are regularly published on the Huffington Post.
Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.
