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SUCCESS (SECOND EDITION) BY LORD BEAVERBROOK
What are the qualities which make for success? They are three: Judgment, Industry, and Health, and perhaps the greatest of these is judgment. In the ultimate resort judgment is the power to assimilate knowledge and to use it. Lord Beaverbrook, Max Aitken, shared his thoughts on industry, business and success in a weekly newspaper column nearly 100 years ago. His articles gained such interest that they were published in book form with the title SUCCESS. The articles embodied in this small book were written during the pressure of many other affairs and without any idea that they would be published as a consistent whole. It is, therefore, certain that the critic will find in them instances of a repetition of the central idea. This fact is really a proof of a unity of conception which justifies their publication in a collected form. I set out to ask the question, "What is success in the affairs of the world-how is it attained, and how can it be enjoyed?" I have tried with all sincerity to answer the question out of my own experience. In so doing I have strayed down many avenues of inquiry, but all of them lead back to the central conception of success as some kind of temple which satisfies the mind of the ordinary practical man. William Maxwell "Max" Aitken, 1st Baron Beaverbrook was a Canadian-British business tycoon, politician, and writer. During World War II, his friend Winston Churchill, the British Prime Minister, appointed him as Minister of Aircraft Production and later Minister of Supply. Under Beaverbrook, fighter and bomber production increased so much so that Churchill declared: "His personal force and genius made this Aitken's finest hour". Beaverbrook's impact on war time production has been much debated but his innovative style certainly energized production at a time when it was desperately needed.
SUCCESS (SECOND EDITION) BY LORD BEAVERBROOK
