Launching While Female: Smashing the System That Holds Women Entrepreneurs Back

Susanne Althoff

oct. 2020 · Penguin Random House Audio · Lu par Ann M. Richardson

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An exposé of the gender gap in entrepreneurship and a road map for a more inclusive and economically successful future for us all

Journalist and professor Susanne Althoff investigates the obstacles women and nonbinary entrepreneurs—especially those of color—face when launching, funding, and growing their companies, obstacles that persist because the current start-up world was engineered by and for white men. Through interviews with over a hundred founders across the country and in all industries, Althoff paints a picture of an entrepreneurial system rife with bias and discrimination, where women receive less than 3 percent of this country’s venture capital, struggle to find mentors in the wake of #MeToo, and are dismissed as “mompreneurs.”

The effects of this unequal system—a weaker economy, fewer jobs, less innovation—are felt by all of us, and Althoff explains how more equitable structures in business and entrepreneurship will benefit all people, not just those hoping to fund a startup.

By exploring some of the practical ways we can open the entrepreneurial system to everyone, Althoff provides a rallying cry and a way forward for women entrepreneurs and their allies, showing that change is urgent and within our reach.

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Susanne Althoff is a veteran journalist and an assistant professor at Emerson College in Boston, where she teaches publishing entrepreneurship and women’s media. She’s also served as advisor to women-led start-ups. Before joining Emerson in 2015, Althoff worked for 22 years as a magazine editor, including 6 years as the editor in chief of the Boston Globe Magazine. Her writing has appeared in WIRED, the Boston Globe, and other publications. Connect with her on Twitter @SusanneAlthoff and at susannealthoff.com.