Maverick Marketer: Time to Get Creative

Bob Johnstone

ago 2023 · Author's Republic · Narrado por Barry Abrams

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Maverick Marketer is the story of National Sailing Hall of Fame marketing guru, Bob Johnstone, who built the leading performance brands of J/Boats in sailboats and MJM Yachts in powerboats.

“A rollicking tale of a life well-lived. Anyone who loves sailing or is interested in building a new business brand will find Bob Johnstone’s memoir fascinating and inspiring.”

ROBERT SIMONS, Baker Foundation Professor, Harvard Business School

“Bob Johnstone’s book is complete and compelling, a page-turner, with uplifting, fascinating stories.”

GARY JOBSON, National Sailing Hall of Fame

"What a wonderful book, combining the personal with the professional. It’s both a history of competitive sailing and an inspirational guide to how following a passion can lead to major breakthroughs in a sport, a pastime and life.”

NATHANIEL PHILBRICK - Author Mayflower and In the Heart of the Sea.

"Bob Johnstone changed sailing forever and has made his mark in both the sailing and powerboat worlds. His contributions are not soon to be forgotten.” KEVIN KOENIG, in Yachting (12/16)

“A fun, interesting read that continually brings the reader back to the importance of creative problem-solving in life and business. As an educator focused on this very topic, I’d recommend Bob Johnstone’s book for every college student today.” REBECCA WHITE, Professor of Entrepreneurship, Univ. of Tampa.

“Bob Johnstone is one of the best marketing guys to ever live. Certainly number one in sailing – by far.”

DENNIS CONNOR, America’s Cup Winner, Sailing Scuttlebutt (9/08)

“A captivating and bracing memoir of an entrepreneur that lays out valuable lessons for anyone considering launching and growing businesses. It is a story of resourcefulness, tenacity, and ingenuity. Johnstone has cleverly interwoven his career building two iconic brands with a fascinating history of sailing and yachting.”

DAVID AGER - Senior Lecturer -Executive Education, Harvard Business School

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Bob Johnstone, a founder of J Boats, Inc. and MJM Yachts, is a world-class sailor, inducted into the National Sailing Hall of Fame and recipient of the Mystic Seaport Museum's America and the Sea Award. A graduate of Princeton, he served as CEO of Quaker Oats subsidiaries in Colombia and Venezuela, then as product manager of pet foods in the US, he became Quaker's 1967-8 Marketing Man of the Year and director of market strategy & analysis. After Quaker, he founded Naturescapes, Inc., the United States Youth Sailing Championship, and the SAIL 73 Wilmette community sailing program. He got into the business of boating at age 41 as marketing VP of AMF/Alcort to resurrect Sunfish sales. As the founding marketing genius behind J Boats, Inc., the world's leading performance sailboat brand, he was involved in 50+ designs, 20 of which became Boat-of-the-Year.. In 2003, he founded MJM Yachts LLC, a world leader in performance powerboats. He lives in Charleston, South Carolina, with his first mate, The Reverend Mary B. Johnstone.