Business Decision Making, Second Edition: Streamlining the Process for More Effective Results

Milan Frankl

Aug 2020 · Gildan Media · Narrated by Steve Menasche

About this audiobook

How do executives make decisions? Are their decisions conscious or unconscious? Can they explain each decision they make? What tools can they use to improve their decision-making process? These are some of the questions this book addresses. During the past thirty-five years, as an entrepreneur and senior executive of several medium-sized Canadian hi-tech businesses, the author noticed that his decision-making processes were often based either on experience or on advice received from colleagues. Seldom were the decisions based on formal or informal academic-based methods. There is no substitute for years of experience in any human endeavor. However, tapping into some of the methods and lessons learned from personal experience can result in useful principles for others to follow. These principles are very useful, especially for entrepreneurs interested in building their businesses or executives looking for some additional help in acquiring a better decision-making mousetrap.

About the author

Milan Frankl is a professor of business with University Canada West's School of Business and an adjunct professor of bioinformatics at the University of Victoria. He is the author or coauthor of several books, including The Effect of Supply Chain Management on Business Performance.

Steve Menasche is a conservatory-trained actor, musician, and martial artist who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has completed over 250 audiobooks and has been featured in national radio and television campaigns.