Mindless Eating: Why We Eat More Than We Think

Brian Wansink, PhD

okt, 2006 · Penguin Random House Audio · Brian Wansink, PhD tomonidan hikoya qilingan

Bu audiokitob haqida

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

Muallif haqida

Brian Wansink, PhD, is an Iowa native who earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and a professor of nutritional science at Cornell University, where he is also the director of the Cornell Food and Brand Lab. The author of a number of professional books on food and consumer behavior, Dr. Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.