Moving to Outcomes: Why Partnerships are the Future of Marketing

Robert Glazer · Matt Wool

бер. 2022 р. · Penguin Random House Audio · Озвучення: Robert Glazer

Про цю аудіокнигу

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.

Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.

*Includes a downloadable PDF of the glossary from the book

Про автора

Robert Glazer is an entrepreneur, a columnist for Inc. and Forbes, a sought-after speaker, and the founder and Executive Chairman of Acceleration Partners, a global performance marketing firm. He lives in the Greater Boston area.

Matt Wool is the CEO of Acceleration Partners. During his tenure, he has been a driver of Acceleration Partners’ success, including the company’s numerous placements on the Inc. 500 list of fastest growing private companies. Matt lives in Western Massachusetts.