Next Level Sales Coaching: How to Build a Sales Team That Stays, Sells, and Succeeds

Steve Johnson · Matthew Hawk

elo 2020 · Gildan Media · Lukija: Derek Shoales

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Next Level Sales Coaching offers insights to sales executives, customer service managers, business owners, and other professional managers on strategies to overcome common challenges in building a "best in class" sales team. Sales performance can impact a company's revenue, profits, market share, and employee retention. The question is, how do you positively impact those goals? The answer is simple: sales improve when your team is better trained, coached, and supported. When a sales team is led the right way, there is an increased probability they will feel better about themselves, their jobs, stay longer, and become a future sales leader in the company. Many books focus on the symptoms of poor sales performance, but they don't tell you how to solve the problems. Next Level Sales Coaching gives you a proven, step-by-step, process and methodology on how to resolve the most common challenges you will face when leading your sales team. The strategies are built on the best practices of over 10,000 sales managers that we have interviewed, researched and observed in action over the last thirty-five years. This book covers how to connect with, train, coach and inspire your sales team. Ultimately, it will help you to reduce turnover, improve performance, and increase retention of top performers.

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Steve Johnson is the founder and president of The Next Level Sales Consulting, whose goal is to help their clients improve their bottom-line sales performance. He is coauthor of If You're Not Out Selling, You're Being Outsold and Selling Is Everyone's Business.

Matthew Hawk is a consultant and vice president of instructional design and training delivery at Synchrony. Matthew earned his doctorate from Yale University and is a member, contributing author, and speaker on the topic of sales enablement for the Association for Talent Development.

In addition to narrating audiobooks, Derek Shoales has worked on corporate, eLearning, and commercial voice-over projects, been a graphic/web designer and an inventory market mentor, sung bass to baritone in choirs, and played the guitar, electric violin, and Clare whistle.