Persuasion: Discover the Science of Persuading and Manipulating Others in an Ethical Way

Norton Ravin

Aug 2019 · A to Z Publishing · Narrated by Stephen Low

About this audiobook

Persuasion 2 books in 1:

Book 1:

What is persuasion, and how can you apply it? This and many other questions will be answered in this brief guide to learning the basics of persuasion techniques. You will be amazed at the new information and knowledge you’ll receive. Among others, this audiobook will teach you:

• What motivates people to make a decision
• The difference in various sales approaches and what effect they have on potential customers
• How to best convince people to do things for you in an ethical way
• Why manipulation differs from persuasion and how to recognize them
• Reasons why men and women are wired differently and how this affects society and the seduction game
• How to resist persuasion to stay in charge of your own decisions

Book 2:

We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:

• How you can trigger emotions to get people to take out their credit card and buy from you
• Attitudes and perceptions that have an impact on our way of thinking
• How our view of the world determines our decisions
• Adjusting messages and advertising campaigns to create a desire in people and meet their needs
• Government persuasion techniques through advertising and propaganda
• Specific Internet strategies to sell more and better, and generate more revenue and customer satisfaction