Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

John E. Doerr · Mike Schultz

thg 6 2011 · Tantor Media Inc · Người đọc: Paul Boehmer

Giới thiệu về sách nói này

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations, Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: -Build rapport and trust from the first contact -Create conversations with prospects, referral sources, and clients using the telephone, email, and mail -Uncover the real need behind client challenges -Make the case for improved business impact and return on investment (ROI) for your prospects -Understand and communicate your value proposition -Apply the 16 principles of influence in sales -Overcome and prevent all types of objections, including money -Craft profitable solutions and close the deal The world-class RAIN selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

Giới thiệu tác giả

John E. Doerr is co-president of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance.

Mike Schultz is president of RAIN Group, a world-leading sales training company with nine offices globally. Mike and the team at RAIN Group have worked with organizations such as Toyota, Monitor-Deloitte, Harvard Business School, Oracle, Fidelity Investments, Ryder, and hundreds of others to unleash sales performance.

Paul Boehmer is a seasoned actor who has appeared on Broadway, film, and television, including The Thomas Crown Affair and All My Children. Coinciding with another of his passions, sci-fi, Paul has been cast in various roles in many episodes of Star Trek.