Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

Stephen Diorio · Chris K. Hummel

2022-06 · Gildan Media · Skaito Graham Rowat

Apie šią garsinę knygą

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. With Revenue Operations, you'll understand what it takes to successfully transition to the new system of growth without killing your existing business. By listening to this book you will find: - Real-world case studies and personal experiences from executives across an array of businesses. - The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. - Nine building-blocks that connect the dots across your sales and marketing technology ecosystem. - The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next twenty-five years. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Apie autorių

Stephen Diorio is the managing director of the Revenue Enablement Institute and a Senior Fellow at the Wharton Customer Analytics Initiative. He is a widely published analyst at Forbes and has authored many books on commercial transformation, including Beyond e: How Technology is Transforming Sales and Marketing Strategy.

Chris Hummel is a managing director at the Revenue Enablement Institute leading CXO programs. Chris is a global CXO with a proven track record of accelerating revenue and adapting to changes in the buying and selling environment. He has successfully led sales, marketing, product, and digital teams at world-class companies.

Graham Rowat is an award-winning narrator who has appeared in numerous television shows and stage productions.