The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
Roland Smart
Mar 2017 · Ascent Audio · Narrated by Don Hagen
5.0star
1 review
headphones
Audiobook
6 hr 31 min
Unabridged
family_home
Eligible
info
Want a free 39 min sample? Listen anytime, even offline.
Add
About this audiobook
The marketer's guide to modernizing platforms and practices
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.
Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.
Written by a premier practitioner of modern marketing, this audiobook will provide you with:
Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era
An understanding of Agile methods and their application to marketing
A plan for integrating Agile with your traditional methods
Tactics to drive alignment with product management
A pathway to becoming the steward of customer experience
Rich with examples, case studies, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.
Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.
Written by a premier practitioner of modern marketing, this audiobook will provide you with:
Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era
An understanding of Agile methods and their application to marketing
A plan for integrating Agile with your traditional methods
Tactics to drive alignment with product management
A pathway to becoming the steward of customer experience
Rich with examples, case studies, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Ratings and reviews
5.0
1 review
Anil Das
- Flag inappropriate
February 1, 2022
AAA BOSS NETWORK
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
