Screw Business As Usual

Richard Branson

2013年1月 · Ascent Audio · 朗讀者：Sean Pratt

關於本有聲書

RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet As he writes: "People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine. "But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business. "Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"

關於作者

Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, investor, and philanthropist. He is best known as the founder of Virgin Group, which comprises more than 400 companies. Sir Richard is the author of a number of books, Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way. (Virgin Books 1998), Screw It, Let's Do It. (Virgin Books 2006), Business Stripped Bare. (Virgin Books 2008), Reach for the Skies: Ballooning, Birdmen and Blasting Into Space. (2010), Screw Business as Usual. Portfolio/Penguin (2011), Like a Virgin: Secrets They Won't Teach You at Business School (2013), The Virgin Way: How to Listen, Learn, Laugh and Lead (2014), all published by Virgin Books.