Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

Robert Chen

2022-05 · Gildan Media · Skaito David Lee Huynh

Apie šią garsinę knygą

How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the knowledge you need to: - Develop a client-focused mindset to build a thriving book of business - Use effective strategies to find your ideal prospects and turn them into long-term clients - Apply tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.

Apie autorių

Robert Chen, MBA, is a partner at Exec/Comm. He leverages his training in business and science and his management experience in the U.S. and China to help Fortune 500 business leaders and their teams communicate, sell, and lead more effectively. He teaches at The Wharton School.

David Lee Huynh is an actor based in New York City. He has appeared onstage Off-Broadway and across the country as well as on film and television.