Small Changes That Sell: Over 100 Sales and Set-Up Skills for Pop-Up Shops, Market Stalls, and Retail Sellers
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Are you running a pop-up shop or market stall but struggling to make a decent profit? Are you no longer enjoying your job? This short book will help! It is not a book about dealing with suppliers or other means of reducing your costs. It's sole aim is to help you at the selling end of the process in your pop-up shop or market stall. Many of the customer-end tips will also help anyone selling in a retail outlet.
After reading this book, you will learn:
How and When to Set Up to Maximize Sales
About the Importance of Being Early
About the Importance of and Types of Signage
How to Display Your Products Effectively
How to Understand and Engage with Customers
How to Make a Sale and Ensure Repeat Customers
About Selling and Upselling
How to Find and Act on New Leads
About Physical and Digital Searches
If you implement even just half of the 100+ sales and selling tips contain in this short book, your sales will increase. One killer product, improvement, or initiative will not give you a major competitive advantage—at least not in the long run—but many tiny improvements combined will.
Small changes do indeed sell!
