Summary of Blair Enns's The Win Without Pitching Manifesto

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For creative businesses that sell ideas or advice, pitching to clients may mean parting with their work for free. In The Win Without Pitching Manifesto (2010), business coach Blair Enns offers a better way for creative businesses to gain clients. Using his practical advice, creative businesses can avoid the trap of commoditization, set themselves apart in a crowded marketplace, and build a sustainable and profitable business model based on trust and expertise.