Summary of Rob Biesenbach's Unleash the Power of Storytelling

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Storytelling can be a powerful tool for getting your point across and defining who you are. Anyone can use storytelling, and all you need are three simple elements: a character, a goal, and a challenge. In Unleash the Power of Storytelling (2018), communication consultant Rob Biesenbach provides key advice on how to produce and deliver convincing stories that create the desired impact on audiences. Biesenbach covers the science behind the power of stories and provides a simple structure that can be used to craft practically any kind of story. He also includes plenty of lessons designed to help readers become better storytellers.