Summary of Robert B. Cialdini's Influence

Swift Reads

Feb. 2021 · Swift Books LLC · Voorgelees deur Kevin Eiger

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Sample Insights:

1) People like to say yes. It makes them feel good. And if you want to get them to say yes, you should ask them in a way that makes them feel good about saying yes.

2) The study of persuasion, compliance, and change can help us better understand how influence works and how it can help us achieve our goals.