Template to Write an informal strategic Marketing plan

Arnaud Segla

The Wisemen Council · DI pasakotojas: Mike (iš „Google“)

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INTRODUCTION

The following strategic Marketing plan is an informal plan. It proposes presenting the information of an informal Marketing strategy in the most professional way possible, all while respecting the inherent simplicity of the informal sector. It is used to clear up the key elements of the business’ communication, but especially to guide an entrepreneur that takes into account this type of activity.

The technical level is therefore lesser without leaving silent the inevitable parts of the presentation of a plan, and especially the pertinence of acquired information at operational purposes.

For entrepreneurs in the « formal » sector, it however constitutes a structure of writing such as inspiring with conditions to push the reflection to a satisfactory level of technical justification. Notably, by developing the elements of Mix Marketing. It is suggested to develop a price list and a general policy of the business in the margin of the strategic marketing plan.

Apie autorių

Arnaud Segla promotes the informal alternative and ethnic identity in inter- and intra-community socio-economic performance.

As head of a consulting firm and Think Tank since 2009, he has built up expertise in ethnic entrepreneurship projects for community economic empowerment through various experiences in project management and business engineering aimed at contributing to the definition of informal alternative solutions for economic and sustainable development in Canada and Africa.