INTRODUCTION
The following strategic Marketing plan is an informal plan. It proposes presenting the information of an informal Marketing strategy in the most professional way possible, all while respecting the inherent simplicity of the informal sector. It is used to clear up the key elements of the business’ communication, but especially to guide an entrepreneur that takes into account this type of activity.Arnaud Segla promotes the informal alternative and ethnic identity in inter- and intra-community socio-economic performance.
As head of a consulting firm and Think Tank since 2009, he has built up expertise in ethnic entrepreneurship projects for community economic empowerment through various experiences in project management and business engineering aimed at contributing to the definition of informal alternative solutions for economic and sustainable development in Canada and Africa.