The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Shannon Belew

феб 2014. · Ascent Audio · Чита Judy Hoctor

О овој аудио-књизи

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: • Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.

О аутору

Shannon Belew owns several online businesses, including the award-winning, nationally recognized BizOffice.com, a global provider of resources for small and home businesses.