The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

Michael S. Deimler · Carl W. Stern

2020년 7월 · Gildan Media · 내레이터: Melissa Hughes

오디오북 정보

A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world. For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks. The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.