The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Karen Tiber Leland

dets 2020 · Gildan Media · Loeb: Karen Tiber Leland

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If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.

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Karen Tiber Leland is the founder of Sterling Marketing Group. Her clients have included Twitter, LinkedIn, Apple, American Express, and Google. She is the bestselling author of nine books. Karen is a frequent media expert and has been interviewed by The Today Show, MSNBC, Fortune, Fast Company, NPR, CNN, and Oprah.