The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

ное. 2018 г. · Gildan Media · Раскажувач: Timothy Andrés Pabon

За аудиокнигава

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer"-and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

За авторот

Shep Hyken is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. He is a hall of fame speaker and a New York Times and Wall Street Journal bestselling author.

Timothy Andres Pabon is an actor and Spanish and English voice-over artist/audiobook narrator from Washington DC. He has recorded over 140 books, one of which was nominated for a 2015 Society of Voice Arts and Sciences Award and another which received an AudioFile Earphones Award as part of an ensemble cast in 2014.