The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
Bernadette Jiwa
2013-08 · Ascent Audio · Skaito Bernadette Jiwa
4,0star
1 apžvalga
headphones
Garsinė knyga
3 val. 37 min.
Nesutrumpinta
family_home
Tinkama
info
Norite nemokamo 21 min. trukmės pavyzdžio? Klausykite bet kada, net neprisijungę.
Pridėti
Apie šią garsinę knygą
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Įvertinimai ir apžvalgos
4,0
1 apžvalga
Įvertinti šią garsinę knygą
Pasidalykite savo nuomone.
Klausymo informacija
Išmanieji telefonai ir planšetiniai kompiuteriai
Įdiekite „Google Play“ knygų programą, skirtą „Android“ ir „iPad“ / „iPhone“. Ji automatiškai susinchronizuojama su paskyra ir jūs galite skaityti tiek prisijungę, tiek neprisijungę, kad ir kur būtumėte.
Nešiojamieji ir staliniai kompiuteriai
Galite skaityti knygas, kurias įsigyjate „Google Play“, naudodami kompiuterio žiniatinklio naršyklę.
