The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

Rob Fitzpatrick

Mar 2019 · Robfitz Limited · Narrated by Rob Fitzpatrick

About this audiobook

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Ratings and reviews

Excellent concepts to covertly assess your target market without influencing or driving bias. Great for super new businesses with novel products where little existing data exists. I'd say some of this is a grain of salt, and there are was to supplement this approach, but overall, it's a genuine way to get honest input to your ideas without revealing your plans.

Absolutely fantastic book! Straight to the point practical approach to validating startup ideas that actually helps to learn what customers want much faster. This book will save every startup entrepreneur years of their life!

Rob did a great job reviewing his material and was very detailed on the topics at hand. His examples were well thought out and very informative. This is a great read/listen for someone looking into lean entrepreneurship and innovation.