Americaâs best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.
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Thereâs much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. Itâs a craft thatâs almost magicalâbut a craft that can be learned. Now, five of the top salespeople in AmericaâMartin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgersâ distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service youâre selling.
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Youâll watch as a fictional characterârepresenting the combined experience of these five leading sales prosâconducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then youâll hear detailed commentary from each of the five experts on subjects including:
âĸ Doing your homework beforehand
âĸ Creating initial interest
âĸ Fact finding
âĸ Presenting the product
âĸ Controllingâand assumingâthe sale
âĸ Overcoming objections
âĸ Closing the sale
âĸ Servicing the customer
The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effectiveâand more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the topâand keep you there.