The Power of Trust: How Companies Build It, Lose It, Regain It
Sandra J. Sucher · Shalene Gupta
2021年7月 · Hachette Audio · ナレーション: Sandra J. Sucher、Shalene Gupta、Jennifer Aquino
headphones
オーディオブック
8時間38分
完全版
family_home
利用可能
info
10分の無料サンプルを追加すると、いつでもオフラインでも聴くことができます。
追加
このオーディオブックについて
A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted.
Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.
When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted.
Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.
When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.
著者について
Sandra J. Sucher is a professor of management practice at Harvard Business School and an internationally recognized researcher who studies how organizations become trusted and the vital role leaders play in the process. She was a business executive for twenty years before joining the Harvard faculty.
Shalene Gupta is an editor at MIT Horizon and a research associate at Harvard Business School. Previously she was a Fortune reporter covering diversity in Silicon Valley, big data, and smart cities.
Shalene Gupta is an editor at MIT Horizon and a research associate at Harvard Business School. Previously she was a Fortune reporter covering diversity in Silicon Valley, big data, and smart cities.
このオーディオブックを評価
ご感想をお聞かせください。
ご利用方法
スマートフォンとタブレット
Android や iPad / iPhone 用の Google Play ブックス アプリをインストールしてください。このアプリがアカウントと自動的に同期するため、どこでもオンラインやオフラインで読むことができます。
ノートパソコンとデスクトップ パソコン
パソコンのウェブブラウザを使用して Google Play で購入した書籍を読むことができます。
