The Pursuit of Wow!: Every Person's Guide to Topsy-turvy Times

Tom Peters

јун 2006. · Penguin Random House Audio · Чита Tom Peters

O ovoj audio-knjizi

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.
 
In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments.  In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era.  Getting to a place called excellence is no longer the idea.  You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them.
 
Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.

O autoru

Tom Peters is the co-author of In Search of Excellence (with Robert H. Waterman, Jr.), and A Passion for Excellence (with Nancy Austin), and the author of Thriving on Chaos, Liberation Management, The Tom Peters Seminar, and The Pursuit of Wow!. He is the founder of the Tom Peters Group in Palo Alto, California, and lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast. Thanks to the information technology revolution he can be reached at [e-mail]