The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good

Tynesia Boyea-Robinson

okt 2022 · McGraw Hill-Ascent Audio · Loeb: Julienne Irons

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Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company's mission in the current social climate the right way-ensuring results are meaningful, effective, and ultimately profitable. With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way. She starts by leading you through the process of discovering how your company currently approaches social causes, and then demonstrates how to increase your revenue through a three-level framework: You'll get a closer look at how businesses make money; how businesses spend money; and how businesses invest in people. Doing business the right way ensures missions are aligned-leading to increased profits and happier, more engaged teams, communities, and customers.

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Tynesia Boyea-Robinson is president and CEO of CapEQ, an impact investment and advisory that helps Fortune 500 companies achieve superior financial returns through social impact. Previously, she was chief impact officer of Living Cities.

Julienne Irons loves all things true crime but has a knack for creating fun voices, which makes her a great choice for children's books and adult novels. With training from Tisch School of the Arts and various prestigious acting studios, she can bring any story to life and truly enjoys the work she's so honored to create.