The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

Jason Harris

sep. 2019 · Penguin Random House Audio · Pripoveduje Jason Harris

O tej zvočni knjigi

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
 
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including

• Earning respect through collaboration
• Becoming the person others want to be around
• Practicing generosity through gestures big and small

Persuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.

The 4 principles and 11 habits discussed in The Soulful Persuasion are included in the bonus PDF that accompanies this audiobook.

O avtorju

Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry’s, Miller Coors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age’s Agency A-list and twice to their Best Places to Work, and to Creativity’s Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied at Harvard Business School.