The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

James Surowiecki

helmi 2004 · Penguin Random House Audio · Lukija: Grover Gardner

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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. 

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

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James Surowiecki is a staff writer at The New Yorker, where he writes the popular business column, “The Financial Page.” His work has appeared in a wide range of publications, including The New York Times, The Wall Street Journal, Artforum, Wired, and Slate. He lives in Brooklyn, New York.

Grover Gardner’s narration career spans 25 years and over 550 audiobook titles. AudioFile magazine has called him one of the “Best Voices of the Century” and features him in their annual “Golden Voices” update. Publishers Weekly named him Audiobook Narrator of the Year for 2005. His recordings have garnered 18 Earphones Awards from AudioFile and an Audie Award from the Audio Publishers’ Association.